James was born in Bath, UK. He had a bad relationship with food until he was introduced to fitness and health. He became fascinated by nutrition, health and lifestyle interventions and how they interact with the human body. He went onto learn at the renowned Institute for Optimum Nutrition and became a qualified Nutritional therapist in 2017. James also studied under Precision Nutrition to become a certified Sports and Exercise Nutrition Coach.
James is a member of both the British Association for Nutritional Therapy (BANT) and the Complimentary and Natural Healthcare Council (CNHC). He is also a certified Precision Nutrition Coach.